Hence, the marketing strategies of Apple Inc. are another key reason … Remember that most Apple products are expensive when compared to counterpart products from competitors. The company has been providing robust technology products and exceptional software services. Another way Apple maintains a premium branding positioning is through a premium pricing strategy. Premium Pricing Strategy of Apple Inc. If it is compared to other brands that are having equivalent specs such as Samsung, Asus, HTC, or Xiaomi, the price of Apple is pretty high. Premium pricing is one of the superiority of Apple. Think Different APPLE’S PRICING STRATEGIES 2. In this component of the marketing mix, the emphasis is on how prices represent the company and its products, while meeting consumer expectations. From its direct and channel pricing strategy to its retail and online storefronts, Apple sells its products like no other company in the consumer electronics space. While users can purchase computers, tablets and mobile phones from nearly any electronics outlet, Apple differentiates itself by providing limited quantities to big box retailers and focusing its retail efforts on its Apple Stores. In Apple‟s case, the premium pricing strategy involves relatively high prices. Strengthening Apple ecosystem. Think Different INDEX NO. In sum, Apple’s products infiltrate into people’s daily life via dense advertising, and these products, which benefit from the communication style of Apple Inc, are accepted by people. Apple launched its first product ‘Apple 1 computer’ in 1976. The high price point of Apple products help the company promote and sustain an intended brand image. However, it is possible for Apple to generate higher revenues by manufacturing Apple’s vertical integration is one of the major factors that set it apart from the competition. Apple's Pricing Strategy 1. Apple Inc.’s generic strategy and intensive growth strategies directly relate to the company’s strategies in pricing, marketing, and other areas of the business. Think Different 1. Believe it or not, what Apple does with its pricing has a large effect on the smartphone industry as a whole. Apple, Inc. is one of the most successful companies in the world. But this premium pricing strategy is part of the marketing strategy of Apple. Although the Mac had initial success, its software was threatened by the introduction of windows 1.0 from the rival company Microsoft, whose chief … Remember that there are consumers who associate premium pricing with exceptional quality and thereby, exceptional reputation and distinction. An Overview of Apple. Apple is headquartered in Cupertino, California and was founded by Steve Jobs. What makes Apple’s sales and channel strategy unique: • Apple never discounts through its direct channel. D. Apple’s Prices and Pricing Strategy Apple uses a premium pricing strategy. Apple's pricing strategy extends to its differentiation in the retail electronics marketplace. If you know “the channel,” you know this is by no means an easy trick. premium-pricing strategy generates higher profits for the company as well as increases the brand's value. Over the next few years, this non-co-operation strategy turned out to be a major weakness for Apple. Apple business strategy can be characterised as vertical integration in a way that the company has advanced expertise in software, hardware, and services at the same time. 2. CONTENT 1 Executive summary 2 Introduction 3 Apple Inc. 4 Price 5 Target Group 6 Skimming 7 Versioning (Pricing discrimination) 8 Apple’s Strategy: United States and Europe 9 Conclusion Think Different 3. But these high price points help the company tell consumers that expensive products represent exceptional quality and distinctions. 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