A company may have a hard time finding the supplies it needs at the price it wants. Fast-Food Industry: The Bargaining Power of Suppliers. Threat posed by substitute products C. Bargaining power of suppliers D. Bargaining power of buyers This too is a huge force in the industry. Fast food restaurants in high-volume, low-cost supply of the rapid replacement of the restaurant at the time, can save you money and hassle. The bargaining power of suppliers in the fast food industry captures significantly low pressures on the industry’s profitability. This is especially true with a small business that can't buy in bulk like large companies can. To determine whether buyers face high or low bargaining power in the airline industry, consider the following: The number of buyers relative to suppliers: There are a significant number of buyers (customers) relative to suppliers (airlines). In the case of the fashion industry, buyer power is a relatively large force. A. Figure 2 Brand value of the 10 most valuable fast food brands ... compared to many other types of businesses and there are no legal or regulatory barriers to start a business in this industry. The first important force is the bargaining ability of buyers, who can choose to push down prices, not buy products, or switch retailers. In the quick service/fast food restaurant industry environment, the intensities of the Five Forces on Burger King are as follows: Competitive rivalry or competition (strong force) Bargaining power of buyers or customers (strong force) Bargaining power of suppliers (weak force) Threat of substitutes or substitution (strong force) Threat of new entrants B. Bargaining power of of suppliers in Fast Food industry Fast food restaurants depend on their suppliers for items such as food products, packaging, napkins and restroom supplies. The threat of new entrants re fers to According to Porter's Five Competitive Forces, which of the following is the key force in the fast-food industry? The Bargaining Power of Suppliers. Bargaining Buyer Power in the Airline Industry. Buyer Power. It is the price given for the product or services (Quick MBA, 2010). A supplier of a superior product, offers better efficiency or faster delivery time Similarly, the supplier's bargaining power will be higher than other suppliers in the industry. Supplier Influence. of the fast food industry, namely, buyer bargaining power, supplier power, the threat of new entrants , intense rivalry and threat of subs titute products . In addition, chain restaurants rely on suppliers for food items, packaging, napkins, plates, and spoons. This means that the bargaining power of suppliers needs to be assessed by every entrant. Bargaining Supplier Power in the Fast-Food Industry. Bargaining power of McDonald’s suppliers is low. 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